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« FOE "feed over email" - U.S. tests system to break foreign Web censorship | Main | White House Econ Advisor: High Unemployment For Years To Come »

TV ratings shake-up challenges Nielsen

Top US media companies and marketers have created a consortium to challenge the dominant force in TV audience measurement.

They have pulled in Procter & Gamble and AT&T, the top and third-biggest US advertisers, and Unilever. The involvement of such big names highlights how urgently advertisers feel the need for better information to justify ads that run across multiple media platforms.

» FT [ Contribute: submit link / submit article ]

Posted at 09:16 PM |

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